Booking.com BV (the company behind Booking.com™, the market leading online hotel reservation service in the world) and/or its various support companies throughout the world are looking for people to support the business in the fast-growing hotel markets.
Booking.com BV, is looking for a Data analyst online advertising.
Within the Strategic Partnerships analytics team we are looking for someone who loves to turn large data sets into action every single day.
Did you know that…
- Our analyst are responsible for managing millions of CPC bids on meta-search websites every single day
- The CPC auction on most meta-search websites is a “you pay what you bid” model, rather than a second bidder auction. As a result the auction is much more volatile than on Google Adwords and you need to devise clever strategies to minimize wasted spent
- An additional variable that comes into play is our price competitiveness and how it influences position and/or CTR (click through rate)
If you like to take on this challenge, and are not afraid to be responsible to manage millions of dollars of CPC spent, please apply with your resume and motivation.
- Analyze performance of existing advertising campaigns.
- Make informed CPC bid changes to these campaigns (algorithmic bidding).
- Spot data trends that will help us increase overall performance
- Structure campaigns to facilitate data extraction
- Combine internal data with 3rd party data to explore new opportunities.
- Invent innovative ways to improve bidding strategy to maximize campaign profitability
- Assist with various reporting and data analysis requests.
- Fluent in English, written and spoken.
- Passionate about working with data.
- Organized, with an ability to prioritize.
- Ability to work independently and as part of a team.
- Good understanding of statistics – especially how to interpret and action results.
- Good knowledge of MYSQL.
- Education level M.Sc. or higher, preferably with a specialization in math, engineering or finance
Desirable Skills / Experience
- Experience with PPC campaign optimization
- Ability to analyze very large data sets (e.g. Hadoop)
- Google analytics
- Experience with R
Booking.com BV (the company behind Booking.com™, the market leading online hotel reservation service in the world) and/or its various support companies throughout the world are looking for people to support the business in the fast-growing hotel markets. Booking.com BV is looking for a Data analyst online advertising.