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Our story

It all started with one man and a rather good idea. Dutch entrepreneur Geert-Jan Bruinsma realized how useful it would be to connect hotels and guests. From a small office in Amsterdam, he built a website called Bookings.nl. This little startup grew steadily in its first few years. The formula for success was pretty simple: working hard to get it right for our customers. By 2005, we were well on our way to becoming the market leader for European bookers. This growth did not go unnoticed by other large players in the travelsphere. The Priceline Group acquired Bookings.nl in 2006 to give us the Booking.com we know today. Despite evolving from a small startup to a global player, little has changed about our company culture. We move forward by taking lots of small steps and executing at incredible speeds. Our Dutch roots encourage us to never be satisfied and to keep proving ourselves every day.
VALUES
customer
VALUES

Keep the customer at the center of everything you do

Booking.com aims to produce the best possible customer experience, with the greatest selection of accommodation options, the smoothest, most intuitive process, and the greatest customer service. The customer comes first.

VALUES
experiment
VALUES

Experiment, learn, and be open to change

Innovation and learning are the lifeblood of Booking.com. Through constant experimentation and continuous refinement of our products and processes. When trying new things there will be failures, of course – we choose to see these as valuable learning experiences.

VALUES
together
VALUES

Work together to achieve success, but always challenge one another to improve

When we work together – across cultures, countries and departments – we reach the best solutions. We are always open to other perspectives and fresh ideas, and the best solutions come from diversity of thought.

VALUES
diversity
VALUES

Be humble, open, and friendly, and remember that our diversity gives us strength

In running a successful, international company we want to include everyone – and encourage a friendly, supportive atmosphere, because without the people, there is no Booking.com.

VALUES
today
VALUES

Get things done today. Tomorrow will bring fresh challenges

The online world moves fast. And we need to move fast with it. One of our strengths lies in rapid execution, and an ability to get fast results. The faster we execute, the faster we learn, and the faster we improve. By executing every day, we can build a solid platform for tomorrow. 

1996

Founded in
Amsterdam

1996

Founded in
Amsterdam

2006

250,000 accommodations
1,000 people
60 offices
40 nationalities

2016

1,000,000+ properties
13,000+ people
184 offices
142+ nationalities

    2006

    27,000 accommodations
    85 people
    18 offices
    11 nationalities

    we're
    DATA
    not
    OPINION
    driven

    2016

    1,000,000+ properties
    13,000+ people
    184 offices
    142+ nationalities