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Our story

It all started with one man and a rather good idea. Dutch entrepreneur Geert-Jan Bruinsma realized how useful it would be to connect hotels and guests. From a small office in Amsterdam, he built a website called Bookings.nl. This little startup grew steadily in its first few years. The formula for success was pretty simple: working hard to get it right for our customers. By 2005, we were well on our way to becoming the market leader for European bookers. This growth did not go unnoticed by other large players in the travelsphere. The Priceline Group acquired Bookings.nl in 2006 to give us the Booking.com we know today. Despite evolving from a small startup to a global player, little has changed about our company culture. We move forward by taking lots of small steps and executing at incredible speeds. Our Dutch roots encourage us to never be satisfied and to keep proving ourselves every day.
  • VALUES
    customer
    VALUES

    Keep the customer at the center of everything you do

    Booking.com aims to produce the best possible customer experience, with the greatest selection of accommodation options, the smoothest, most intuitive process, and the greatest customer service. The customer comes first.

  • VALUES
    experiment
    VALUES

    Experiment, learn, and be open to change

    Innovation and learning are the lifeblood of Booking.com. Through constant experimentation and continuous refinement of our products and processes. When trying new things there will be failures, of course – we choose to see these as valuable learning experiences.

  • VALUES
    together
    VALUES

    Work together to achieve success, but always challenge one another to improve

    When we work together – across cultures, countries and departments – we reach the best solutions. We are always open to other perspectives and fresh ideas, and the best solutions come from diversity of thought.

  • VALUES
    diversity
    VALUES

    Be humble, open, and friendly, and remember that our diversity gives us strength

    In running a successful, international company we want to include everyone – and encourage a friendly, supportive atmosphere, because without the people, there is no Booking.com.

  • VALUES
    today
    VALUES

    Get things done today. Tomorrow will bring fresh challenges

    The online world moves fast. And we need to move fast with it. One of our strengths lies in rapid execution, and an ability to get fast results. The faster we execute, the faster we learn, and the faster we improve. By executing every day, we can build a solid platform for tomorrow. 

    1996

    Founded in
    Amsterdam

    1996

    Founded in
    Amsterdam

    2006

    250,000 accommodations
    1,000 people
    60 offices
    40 nationalities

    2016

    1,000,000+ properties
    13,000+ people
    184 offices
    142+ nationalities

      2006

      27,000 accommodations
      85 people
      18 offices
      11 nationalities

      we're
      DATA
      not
      OPINION
      driven

      2016

      1,000,000+ properties
      13,000+ people
      184 offices
      142+ nationalities