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Our story

It all started with one man and a rather good idea. Dutch entrepreneur Geert-Jan Bruinsma realized how useful it would be to connect hotels and guests. From a small office in Amsterdam, he built a website called Bookings.nl. This little startup grew steadily in its first few years. The formula for success was pretty simple: working hard to get it right for our customers. By 2005, we were well on our way to becoming the market leader for European bookers. This growth did not go unnoticed by other large players in the travelsphere. The Priceline Group acquired Bookings.nl in 2006 to give us the Booking.com we know today. Despite evolving from a small startup to a global player, little has changed about our company culture. We move forward by taking lots of small steps and executing at incredible speeds. Our Dutch roots encourage us to never be satisfied and to keep proving ourselves every day.
VALUES
customer
VALUES

We believe in the power of curiosity, experimentation and continuous learning.

We are genuinely curious and motivated by discovering new possibilities. We are not satisfied by the status quo nor afraid of failure. Instead we’re excited by the constant experimentation required to better understand the needs of our customers and embrace the continuous refinement of our teams, our products and our processes.

VALUES
experiment
VALUES

We care more about reaching our success together than our individual goals.

We know that teams achieve what individuals cannot, and we thrive on collaboration. We take pride in what we can accomplish together and are happy to put aside our personal ambitions in order to do what needs to be done to succeed as a team.

VALUES
together
VALUES

We are humble, open and friendly, knowing our diversity gives us strength.

We know that our true enemy is arrogance, and we remind ourselves everyday how far we still have to go to create the perfect customer experience. It’s vital that we’re friendly and open. Our natural diversity - in every way imaginable - reflects the diversity of our customers, and the ability to incorporate many viewpoints is critical to our success.

VALUES
diversity
VALUES

We embrace the opportunity to improve and understand that success starts with accountability and ownership.

We each have a part to play and take ownership of our roles with confidence. This means we’re not afraid to assume the responsibility we’re given, admit when we’re wrong or push each other to improve. We are willing to act on behalf of the entire company and know that we succeed only when we both support and challenge.

VALUES
today
VALUES

We thrive on change.

Adapting to change is necessary to ensure we are able to respond to evolving customer demands, industry dynamics and high growth. Some people live life at the mercy of change and avoid it at all costs. Others try to cope with change and "just hang in there." At Booking.com, we thrive on it. We believe that rapid change is a driver of opportunity and are excited by what it brings.

1996

Founded in
Amsterdam

1996

Founded in
Amsterdam

2006

250,000 accommodations
1,000 people
60 offices
40 nationalities

2016

1,000,000+ properties 13,000+ people 184 offices 142+ nationalities


    2006

    27,000 accommodations
    85 people
    18 offices
    11 nationalities

    we're
    DATA
    not
    OPINION
    driven

    2016

    1,000,000+ properties 13,000+ people 184 offices 142+ nationalities